My Name Is Rio isn’t just a collection – it’s a mantra. Watching the wild beauty and sensuality of Duran Duran’s free-spirited Rio unfold on her TV screen, Hayley didn’t want to just take inspiration from her – she wanted to embody her. Bottling her essence to release through high-octane clothing and a joyful way of being.
From daydreaming of far-flung shores to dressing for their supermodel moment, we’re asking the women in our circle how they evoke the Rio within.
Kicking off the series, here’s how our free-spirited founder, Hayley, awakens hers.
WHERE GIVES YOU THAT SUNSHINE FEELING?
I love exploring countries where there is so much soul, energy and realness.
WHICH WOMAN CAPTIVATED YOU GROWING UP?
My smoking hot mum in her homemade clothes – she always had the ability to make effortlessly beautiful things out of nothing! Both her and my dad have a developed eye and point out things every few minutes – from a pretty tree, to a car colour, to architecture or a bird.
WHAT ARE YOU MANIFESTING FOR 2022?
WHERE DO YOU GO TO RECONNECT?
I love to be outdoors in nature, ideally barefoot surrounded in birdsong and bathed in sunshine.
WHERE DO YOU GO IN YOUR DAYDREAMS?
Holidays are great, but I daydream of the future when we can support even more animal welfare as a business. I dream of visiting animal sanctuaries around the world and raising money and awareness through my brand.
WHICH SONG LIVES IN YOUR MIND RENT FREE?
Currently it's Kim Wilde - You Keep Me Hangin’ On.
WHAT ARE YOUR FAVOURITE PIECES FROM THE COLLECTION?
The Alegria Slip Dress – it’s a slinky jacquard knit slip that fits like a dream and has retro Slim Aarons appeal. Plus the Ombre Sunset Dress for the super sexy low back and colours.
P.S. Wear it without the slip if y'all feeling naughty!