My Name Is Rio isn’t just a collection – it’s a mantra. Watching the wild beauty and sensuality of Duran Duran’s free-spirited Rio unfold on her TV screen, Hayley didn’t want to just take inspiration from her – she wanted to embody her. Bottling her essence to release through high-octane clothing and a joyful way of being.
From daydreaming of far-flung shores to dressing for their supermodel moment, we’re asking the women in our circle how they evoke the Rio within.
Kicking off the series, here’s how our free-spirited founder, Hayley, awakens hers.
WHERE GIVES YOU THAT SUNSHINE FEELING?
I love exploring countries where there is so much soul, energy and realness.
WHICH WOMAN CAPTIVATED YOU GROWING UP?
My smoking hot mum in her homemade clothes – she always had the ability to make effortlessly beautiful things out of nothing! Both her and my dad have a developed eye and point out things every few minutes – from a pretty tree, to a car colour, to architecture or a bird.
WHAT ARE YOU MANIFESTING FOR 2022?
More patience!
WHERE DO YOU GO TO RECONNECT?
I love to be outdoors in nature, ideally barefoot surrounded in birdsong and bathed in sunshine.
WHERE DO YOU GO IN YOUR DAYDREAMS?
Holidays are great, but I daydream of the future when we can support even more animal welfare as a business. I dream of visiting animal sanctuaries around the world and raising money and awareness through my brand.
WHICH SONG LIVES IN YOUR MIND RENT FREE?
Currently it's Kim Wilde - You Keep Me Hangin’ On.
WHAT ARE YOUR FAVOURITE PIECES FROM THE COLLECTION?
The Alegria Slip Dress – it’s a slinky jacquard knit slip that fits like a dream and has retro Slim Aarons appeal. Plus the Ombre Sunset Dress for the super sexy low back and colours.
P.S. Wear it without the slip if y'all feeling naughty!
HAYLEY'S PICKS
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