Eshita Kabra-Davies is one inspirational fashion entrepreneur. A self-described “global citizen”, Eshita was born in India, grew up in Singapore, studied in the USA and now lives in London. Having worked for over six years as an investment analyst and trader, she pivoted from finance to follow her true passion: fashion, and founded By Rotation in 2019.
The idea for By Rotation was formed during her honeymoon in Rajasthan, when she realised the fundamental issues underpinning the fashion industry. By Rotation was born: the world's first social fashion rental app, a community-powered platform determined to transform the way we consume fashion, by empowering and connecting like-minded individuals.
What started as a side hustle is now a leading circular fashion platform with over 200,000 users and a recent $3 million seed funding investment round. We sit down with Eshita to talk about how she reconnects and what she is manifesting for this year.
WHAT PLACE OR DESTINATION GIVES YOU THAT SUNSHINE FEELING?
It’s got to be Bali or Sicily for me, I am absolutely an island adventurer.
MY NAME IS RIO IS A MANTRA. WHAT IS YOURS?
If not me, who? If not now, when?
WHICH WOMAN CAPTIVATED YOU GROWING UP?
Charlize Theron. Not only is she very successful in her professional career, she is a complete badass in her personal life. It’s incredible what she’s been through, and what she’s made out of herself.
WHAT ARE YOU MANIFESTING FOR 2022?
I’m working hard with my stellar team to bring By Rotation across the Atlantic!
WHEN WAS THE LAST TIME YOU DANCED BAREFOOT IN THE SAND?
Just last weekend (after more than 2 years!) at my friend’s bachelorette in Mallorca.
WHERE DO YOU GO TO RECONNECT?
Regent’s Park, London.
WHERE DO YOU GO IN YOUR DAYDREAMS?
The Aeolian Islands in Sicily… and potentially space.
WHAT ARE YOUR FAVOURITE PIECES FROM THE COLLECTION?
I absolutely love the co-ord Beija-Flor maxi skirt and top and the Shimmering Bonita mini skirt and top - they would be so fun at summer weddings and parties and can be styled in multiple ways to be worn over and over again!
WHAT SONG LIVES IN YOUR MIND RENT FREE?
'Those Days' by Kaasi. I used to listen to this song every day for over 4 years, sometimes on repeat...!
Photography by Morgane Maurice
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